Burger King is giving away scholarships to people who apply to the following link. This is working because what college student doesn't want/need a scholarship? Now when college students go out late at night for fast food, who are they going to see? Probably Burger King. Burger King is showing interest, and care into their customers. This is establishing relationships amongst the two of them.
Gary Vaynerchuk talk about advertising, and suggests the following: make it simple, make it memorable, make it inviting to look at, and make it fun to read. This add on Twitter is right on point with Gary's proposal. Its simple, it grabs your attention, it's memorable, and engaging. This technique works well in this particular instance because its a twitter post, and no one wants to read something that goes on forever. This grabs the reader's attention, and it's so easy to apply it does not waste your time. Burger King is targeting College students, and by using that tactic is keeps the college students reading, and sharing their advertisement.
No comments:
Post a Comment