Case Study

Week 7

Potato Parcel

Potato Parcel is a small company founded by Alex Craig. It was originally based in Dallas Texas. He would buy the potatoes from his local Walmart, and began writing on them. Potato Parcel started to become popular on Twitter. This crazy Idea came to him one night sending off a light bulb above his head, but his girlfriend did not think so. Frankly she thought it was a ridiculous idea, but soon was proven wrong. Once Potato Parcel took off in May 2012 by the second day of opening already $2000 dollars worth of potatoes were sold. They average $10,000 dollars a month with the exception on this last August by making over $20,000 dollars. In October 2015, Potato Parcel was sold to Riad Bekhit for $40,000. Now Potato Parcel is placed in San Bruno, California. Alex Craig still took Potato Parcel to Shark Tank even after he had sold it to Bekhit. He went to see if he could get the sharks to bite at his ridiculous idea. There is currently no big changes in this company just mailing potatoes. When relating to relevance in marketing I think this idea is so idiotic, it's genius. Just like stupid movies that make no sense, but yet we watch them over and over again, and cant get enough of them. Potato Parcel is unique and new, and that's all about marketing now days. Alex Craig wanted to create a way to send messages in a way they have never been sent before. Not your ordinary social media, texting, emailing, and old boring mail. He wanted it to be on a potato, and not only that but on a potato. No one's done it before, and that's what draws consumers in. It is also very risky because this idea very well could have been a HUGE failure, and a disaster from the start. However it was a HUGE success, and accomplishment for Alex Craig. The value proposition for Potato Parcel would be unique, different, new, memorable, staying in touch anonymously.   

Week 5

Burger King is giving away scholarships to people who apply to the following link. This is working because what college student doesn't want/need a scholarship? Now when college students go out late at night for fast food, who are they going to see? Probably Burger King.  Burger King is showing interest, and care into their customers. This is establishing relationships amongst the two of them.

Gary Vaynerchuk talk about advertising, and suggests the following: make it simple, make it memorable, make it inviting to look at, and make it fun to read. This add on Twitter is right on point with Gary's proposal. Its simple, it grabs your attention, it's memorable, and engaging. This technique works well in this particular instance because its a twitter post, and no one wants to read something that goes on forever. This grabs the reader's attention, and it's so easy to apply it does not waste your time. Burger King is targeting College students, and by using that tactic is keeps the college students reading, and sharing their advertisement.   

https://twitter.com/BurgerKing

Week 2

 Part 1

1. What brand did you select?

I selected the product called Les Labs Hair Health.

2.  What is it’s “value proposition”?

This is an all natural supplement you take to improve hair growth, and strength. It also promotes healthy hair, skin and nail growth.  

3. What are THREE things people are saying?

People are saying they are very pleased with the product, it works great, and it actually really works. These reviews were on amazon. Les Labs also has a Facebook page with many great reviews on other product they create.  

4. If you were the brand manager, how would you respond?

I would respond in a very positive way. I would want to get my product brand out there even more, by making package deals and much more. I think having your own booth at a County fair, or at a street fair is very effective for customers to try your product, and to also get your name out there.

Part 2

Article Summary:

The article “ 12 of the Best Marketing and Advertising Campaigns of All Time” beings to tell us about what exactly is a advertising campaign, it's a group of ads all surrounding one topic. This is used in many different ways shapes and forms, but all meaning the same thing. The article goes on to express the top twelve marketing and advertising campaigns. The first one is Nike “Just Do It”. When Nike started off Reebok was their top competitor in the shoe industry. Nike came up with the “Short and Sweet” slogan “Just Do It” later on in the 1980’s. Soon after sales went up rapidly making Nike number one.

What is the Marketing Challenge?:

The marketing challenge is creating your brand, whether it's a slogan, catchy song, or a logo you just can't let go. Once, you build that amazing brand that appeals to many consumers out there, you can start building your business's foundation. The article talks about the best way to present your brand. In quotes Kolowich says “ask yourself what problem are you solving for your customers. What solution does your product or service provide”? These are very important bullet points, when deciding on how you want to develop as a company.    

What did you learn and can apply in class?:

Reading the article by Lindsay Kolowich opened my eyes to many different ways. I learned that creating a business, or anything else in this world you need to have a brand. However everyone pretty much knows that already, but the catch is that the brand isn't for you at all. It's not what you prefer it's what your customer prefers, and wants. As an entrepreneur you are connecting with your customers by building trust, and relationships. Yes you also have to love your brand, but when making your brand you need to put your customers best interest in mind. Since that's what you'll be doing from that point there on out. Once, you establish an emotional connecting with your clients it's hard to lose them nor forget them. This is what every company wants and needs. I can apply this in my class by understanding more how important it is to care, and love your customers. How you need to have passion, and love for what you do, or else you will have nothing at all.   

Kolowich, Lindsay. "12 of the Best Marketing and Advertising Campaigns of All Time." 12 of the Best Marketing and Advertising Campaigns of All Time. N.p., 26 June 2015. Web. 06 Oct. 2016.   

Week 1

1. What prompted me to do this course is because I am a Business major. I need this class not only because it's a requirement, but it's the career path I will be going down. I find this topic very interesting, and I am looking forward to this class.   

2. Yes I am a Business major, and I am focusing on marketing and entrepreneurship.

3. I am most interested in learning about this class is the “do’s and don'ts” in how to advertise your certain product. Also how to make a marketing plan for a business. I am eager to become a better business student.

4. I am passionate about sports, volleyball is my favorite. I also want to run my own hair salon when i'm older. It has always been a passion of mine, and its why i'm going down the career path that I am.   

Part 2



Brennan, Bridget. "Are You Inspiring Your Customers? Take This Quiz To Find Out." Forbes. Forbes Magazine, 9 Sept. 2016. Web. 29 Sept. 2016.

The article written by Bridget Brennan is about customer service, and working hard. It's all about building relationships with your customers, and making them feel good. She talks about an experience at a store where the the person selling the product worked so hard, and wanted what's best for her client. She would run across the store to find the right products the client needed, she was so enthusiastic bringing a smile to the clients face. They left the store eager to go back, and happy with the purchases they had made.  

The main point that applies to marketing in this article is burling relationships with clientele, and working hard. Relationships, working hard and, caring will take you so far in the business world.

I learned that not all shopping trips are as amazing as the one talked about earlier, we all know that. But why make someone's day more stressful, and hard as it is and push a product in their face trying to get them to buy it. Instead show the customer you care and want to help them. Stop being so pushy, and if they say “no”, no means no. Some customers won't even give you the time of day because they strictly don't want your product your selling. That's fine, those ones are your loyal customers, not everyone will buy and love your product.